Baselga Di Piné, Italy


The Pure As Ice campaign coninuted its succesful tour and this time stopped at the ISU World Junior Speed Skating Championships, in Baselga di Piné.

Pure As Ice was run in collaboration with NADO Italia who reported the campaign was a great way to approach and meet the athletes, to inform and provide prevention information not only to the Skaters but also their support personal from using, intentionally or unintentionally prohibited substances or methods.

Almost 150 athletes and some support personal came by the Pure As Ice stand and participated with enthusiasm and interest in the various activities that were on offer. Participants were highly motivated to win Pure As Ice goodies, especially the bags or blade covers. They also had fun taking their Pure as Ice picture and posting it on social media to promote clean skating.

Thank you to all participants who shared their Pure As Ice pictures, and remember: as an athlete or athletes' support personal, you are a role model and a Clean Sport Ambassador!

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About Pure As Ice

The main axes of CLEAN SPORT are testing, prevention and education.

Doping prevention is very important because it helps skaters to raise their awareness without putting their careers at risk. The ISU Pure as Ice Program is displayed at various ISU Events with the aim to promote Clean Sport.

Skaters and their entourage who visit the Pure As Ice booth at ISU Events get the chance to test their knowledge’s on Anti-Doping, chat with professionals and athletes, have their Pure as Ice picture taken and sign for Clean Sport.

By using the #PUREASICE hashtag, join the Pure as Ice Proud to be a Clean Skater community.