The International Skating Union (ISU) is proud to announce a new long-term partnership with leading Chinese outdoor and lifestyle clothing brand Pelliot, which will serve as the ISU’s Official Sport Apparel Provider through 2030. This agreement was officially signed on September 19, 2025, during the ISU Skate to Milano Figure Skating Qualifier event in Beijing (CHN) - the opening event of the ISU 2025/26 season and a decisive moment for Figure Skaters as they compete for the final qualification places for the Olympic Winter Games Milano Cortina 2026.

As a rapidly growing outdoor apparel brand, Pelliot will supply high-quality gear and uniforms for ISU Officials, Staff, Referees, and other personnel across all ISU disciplines. The collaboration ensures the ISU team is equipped with premium, sustainable outfits as they support skaters on the global stage.

Founded in Beijing in 2012, Pelliot has experienced rapid growth in recent years, establishing itself as a prominent force in the outdoor apparel market and a top performer in e-commerce sales. Guided by its slogan “Welcome to Nature,” Pelliot stands for innovation, sustainability, and a spirit of adventure. Building on its expanding international presence - in Canada, Southeast Asia, Europe, and beyond - the brand now takes an important step forward by entering the world of international sports sponsorship for the very first time.

“We are thrilled to welcome Pelliot as our Official Clothing Provider,” said ISU President Jae Youl Kim. “Their commitment to quality, functionality, and sustainability aligns perfectly with our values and Vision 2030. The ISU provides a strong platform for ambitious brands like Pelliot to develop, expand, and grow alongside our sport as it continues its transformation. We look forward to building a successful, innovation-driven collaboration throughout this Olympic season and into the future.”

ISU President, Jae Youl Kim, during the ISU & Pelliot Press Conference at the ISU Skate to Milano Figure Skating Qualifier, 2025 © ISU

This partnership with ISU marks Pelliot’s debut in the global sports industry – a milestone collaboration that will strengthen the brand’s exposure and awareness among the global skating fan community. 

Pelliot President Liu Zhen echoed the excitement, stating: “We are honored to partner with the ISU and support the world of skating with our high-performance apparel. Our gear is designed for the most extreme environments on Earth, and we recognize the same drive for perfection in the athletes and officials who uphold the sport’s integrity. Supporting ISU teams is the ultimate recognition of our product’s quality and reliability. This partnership goes beyond the next competition; it’s about inspiring new generations and building a sustainable future for sport.”

ISU President, Jae Youl Kim, and Pelliot’s President, Liu Zhen, officialising partnership through a signing ceremony at the ISU Skate to Milano Figure Skating Qualifier, 2025 © ISU

As part of this press announcement, a formal signing ceremony between the Presidents of ISU and Pelliot took place in Beijing, marking the start of a dynamic partnership aimed at enhancing the global profile and operations of ice-skating events.

ISU and Pelliot’s flags reunited after partnership announcement at the ISU Skate to Milano Figure Skating Qualifier, 2025 © ISU