Bormio, Italy


The fourth edition of the Pure as Ice 2019/20 campaign took place at the ISU World Junior Short Track Speed Skating Championships in Bormio, Italy at the Ice stadium, Bormio with the support of the FISG.

It was a pleasing sight to not only witness the Skaters engage with the campaign alongside their fellow teammates but also the Coaches / Trainers / Support staff enquired about the various aspects of clean sport, nutrition, fitness. They aslo participated in the various activities includig the quizzes that the campaign has to offer. In this edition the Pure as Ice Kahoot! Quiz featured in 6 languages namely- English, Chinese, Italian, Japanese, Korean & Russian; with plans to include more languages in the upcoming editions. 80% of the total Skating contingent (almost 180 Skaters & their support staff) in Bormio stopped by the Pure as Ice booth.  

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It was also a pleasing sight to see young Skaters from countries like Hong Kong, India, Malayasia, Phillipines, Singapore & Thailand who were poised to compete at the Championships but were also curious and intrigued to learn more about Clean Sport through Pure as Ice. Their coaches also stressed on more Pure as Ice initiatives to be continued in their countries as well, to enable their Skaters to learn more about Clean Sport.

The Pure as Ice Kahoot! Quiz was an entertaining and engaging spectacle as the Skaters were in their competitive element and kept coming back to compete head-on and beat their teammates and competitiors, thereby winning exciting goodies like blade covers, bags, beanies etc. The Skaters also had the opportunity to have some fun and snap some pictures at the Pure as Ice photo booth and upload them on their social media platforms. The Skaters and their support personnel also enjoyed the WADA Anti-Doping Play True Quiz.

All in all the Pure as Ice campaign brought Skaters together that stems from the purpose behind Pure as Ice: to unify Skaters in solidarity for Clean Sport, that is the #PUREASICE spirit!!

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About Pure As Ice

The main axes of CLEAN SPORT are testing, prevention and education.

Doping prevention is very important because it helps skaters to raise their awareness without putting their careers at risk. The ISU Pure as Ice Program is displayed at various ISU Events with the aim to promote Clean Sport.

Skaters and their entourage who visit the Pure As Ice booth at ISU Events get the chance to test their knowledge’s on Anti-Doping, chat with professionals and athletes, have their Pure as Ice picture taken and sign for Clean Sport.

By using the #PUREASICE hashtag, join the Pure as Ice Proud to be a Clean Skater community.